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Our Mission

Our mission is the same today as it was when the Leader opened its doors in 1994: to provide our readers with a free, direct-mail quality newspaper. Up to now, local businesses have made the Leader possible by purchasing advertising. Though this model has worked well in the past, we all know that retail businesses have come under pressure from online competitors. Fewer brick-and-mortar stores means fewer retail advertisers to support the local newspaper. So we’re asking individual readers to step up. Regardless, just as it did this week, your Leader will continue to arrive in your mailbox, free of charge.

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