No pandemic panic at Realty Executives Premiere
In mid-March, when the country started taking precautions against the spread of COVID-19, Chuck Maher said he was uncertain how that would affect the real estate industry.
“In March, we didn’t know how everything was going to shake out,” said Maher, the owner-broker of Realty Executives Premiere in Eureka.
Maher, who has 23 years in the real estate industry and has owned Premiere for 11 with his wife, Kim, who doubles as the office manager, said as things worked out, business has been fine.
“We never really shut down because real estate was considered an essential business,” Maher said. “Right off the bat, we took the precautions that were recommended to protect our agents and clients.”
Maher said the office, 113 Hilltop Village Center Drive, Suite A, is fumigated weekly and in March, agents transitioned from face-to-face meetings with homebuyers to Zoom and telephone conference calls and virtual home showings rather than holding open houses.
“We also were holding contract signings virtually, rather than in the office,” Maher said.
As things have opened up, Maher said, buyers are becoming more comfortable conducting business in more traditional manners.
“But we still work with clients to make sure they’re comfortable,” he said.
“We offer face masks and hand sanitizer to those who want them, and we will hold virtual meetings for those who want it that way.”
He said Zoom calls may become a permanent part of the business.
“That’s probably something we’ll continue to offer,” he said. “It’s just another tool we have available for our clients.”
Fortunately, Maher said, with all the changes, business has remained healthy.
“It never really slowed down,” he said. “This has been a good year.”
Realty Executives Premiere has 83 agents who work out of the firm’s Eureka, House Springs, Pacific and Washington offices.