By Ed Chatterton
Britain’s "most boring man" has vowed to dismantle the "manosphere" after launching a rival movement called the "dullosphere" to help young men celebrate "life's simple pleasures."
Kevin Beresford is famous nationwide for his love of all things mind-numbingly mundane—from making calendars that celebrate the U.K.’s best roundabouts to Birmingham's parking lots.
But he has now set his sights on tackling toxic masculinity online by coming up with his own movement in direct opposition to the world of macho influencers after being interviewed by Louis Theroux.
The wacky father of four was being quizzed by Amanda Holden and Theroux on Heart FM live on air when inspiration struck thanks to Theroux’s new Netflix documentary.
He is now offering the chance for people, young and old, to help spread harmless dullness by becoming a full-fledged member of the "dullosphere" as an antidote to the manosphere.
For £20 (a little over $25) members get a free mug and coaster, and he is now writing to high-profile influencers inviting them to do the same and "celebrate the simple things in life" instead of chasing multiple women and flash cars.
Kevin Beresford in his dreadfully boring Honda Accord. (Anita Maric via SWNS)
Instead, Beresford is encouraging young men to embrace a beige lifestyle and be happy with a "dad bod" rather than focusing on achieving an Instagrammable "beach bod."
Beresford says he is even reinventing himself as Tokky Tikky Kevvy—a tongue-in-cheek jab at controversial influencer HSTikkyTokky—and vows to offer a “more noble alternative” to online alpha culture.
And even Theroux himself seemed to approve live on air, telling him: “Nice one, Kevin… You’re not dull at all—you’re fascinating.”
Beresford, 73, of Redditch, Worcestershire, who is vice president of the Dull Men's Club, said: "I was being interviewed by Louis Theroux on the Amanda Holden show as a prelude to his Netflix documentary ‘Manosphere’ when inspiration struck.
"Listening to his take on this appalling group of supercilious cretins with their aggressive, misogynistic ideology left me somewhat vexed.
"Then, having witnessed the said documentary, I found the whole experience utterly dispiriting.
"During Louis’ interview I suggested I should create a ‘dullosphere,’ a dull man’s ideology on how we view the current world.
"Dullosphere will be a better, more noble alternative to manosphere. Mr. Theroux agreed, saying it’s a good idea.
"So despite often being described by the U.K. media as being the dullest man in Britain—from now on I shall be known as Tokky Tikky Kevvy."
The Dull Men’s Club motto is “celebrate the ordinary,” and Beresford is calling on all U.K. dull men and boys to come out and embrace their dullness.
He added: "We'd like these kids to get themselves a decent dull hobby.
"Reject these things—forget fast cars, fast boats, bodybuilding and women. It's probably unachievable and it's only going to make you unhappy.
"Dull men are not materialistic; we're the opposite. I love my battered old Honda Accord, which has done a quarter of a million miles and is 25 years old.
"Our core values are simple—respect for all race, creed and color, honesty, non-racist, non-sexist, integrity, accountability, diversity and empathy.
"It might not sound controversial or exciting, but it's common decency, right? And I think most right-minded people would agree."
Beresford believes "it's now sexy being dull" and said he wanted to create a space where this could be celebrated.
Kevin Beresford at home embracing being dull. (Anita Maric via SWNS)
He added: "I want to try and send that message to young men who feel they have to be macho—keeping things simple is something to be celebrated enough.
"Social media has left people with unrealistic expectations, and I want to prove that there's nothing wrong with being pretty normal.
"I'm sure there are a lot of young people out there just as disillusioned by the manosphere who can't understand its appeal, and I think if we join together, young and old, we can dismantle it as one.
"And at the same time, I think we should poke gentle fun and take the mickey out of these people so they can be seen for what they really are.
"Adolescent minds are easily influenced, but people of our age can see straight through them. The scary thing is that these influencers are role models for a lot of these kids.
"You have female teachers being abused because of it, and I think it's very important we try and nip it in the bud."
Theroux was given two minutes to interview Beresford live on air on Heart FM about being known as "Britain's dullest man."
During the comical exchange, Beresford says: "I'm the deputy assistant vice president of the Dull Men's Club and we like to celebrate the ordinary and we're not materialistic.
"We see the dullosphere as a counteract to the manosphere."
Beresford thinks the "dullosphere" can counteract the "manosphere". (Anita Maric via SWNS)
Theroux says: "Nice, very good, he's got a good sense of humor."
Theroux then asks Beresford where he lives and quizzes him about his parking lot and roundabout calendars.
Beresford replies: "Well, I'm the president of the U.K. Roundabout Appreciation Society—also known as Lord of the Rings.
"There's nothing more expressive than a one-way gyratory."
Theroux asks: "Do you release one every year? Do you ever worry about running out of parking lots in Birmingham?"
Beresford replies: "I can go to other towns, can't I?"
Theroux ends by asking: "What's the most exciting thing you get up to in the bedroom?" right as the interview runs out of time.
Theroux exclaimed: "I was winding up to that one, that was my big closer... go with something bedroom-related."
After the interview, Beresford said: "It was great fun and I hope Louis is supporting the dullosphere—it would be great to have him as a member."