Hotels finally woke up to what travelers already knew. Sleep wellness ranks among the fastest-growing segments in hospitality, with wellness tourism spending at 136% of pre-pandemic levels. Travelers no longer judge a hotel by its thread count alone.

In a state where the wellness tourism market is helping drive a global industry projected to top $1 trillion this year, the competition for ‘Zen’ is fierce. The JW Marriott Scottsdale Camelback Inn Resort & Spa swaps the standard spa menu for a sophisticated, circuit-based model in the Sonoran Desert.

More than 1 million women in the United States experience menopause each year, according to the National Institute on Aging, and many are seeking support as awareness around hormonal health grows.