In the years since the Leader conducted its first Support Local Journalism campaign, a lot has changed. But one thing remains constant – the Leader is here to tell the stories of our community.
Our mission is the same today as it was when the Leader opened its doors nearly 30 years ago.
We are determined to provide our readers with a direct-mail newspaper held to a standard of journalistic excellence.
If you value the Leader and its mission, we invite you to participate in our Support Local Journalism campaign.
Learn more about the challenges we are facing from former publisher/editor Patrick Martin, who weighs in with his column, and go to myleaderpaper.com/donate for information about how to become a Leader supporter and help cover costs to produce, print and mail our newspapers across four editions.
Readers are not required to participate. The newspaper will continue to be mailed free to households and businesses in the communities we serve.
Since the Leader’s beginning, local businesses have been the key to our business. We are grateful for their support and their belief that the Leader is a good way to share their messages.
We’re proud to say that advertising remains our primary source of funding.
However, costs continue to go up and local newspapers face unfair competition from social media/advertising organizations like Google and Meta/Facebook. These companies use the journalism the Leader pays for while trying to convince national advertisers that local media doesn’t work.
This is untrue. Our communities need and use the vital information the Leader provides – information that cannot be found elsewhere. We are asking our readers to step up with financial support to help us keep doing our job.
The Leader monitors how your local tax dollars are spent. We cover your sports teams; publish your milestone moments; report good news from the community; track the area’s crimes and courts; keep you informed about political candidates and issues; provide commentary and offer an outlet for you to express your own wide-ranging opinions; sponsor or co-sponsor community events; and raise money for local charities and organizations.
Advertisers continue to spend their dollars with us, and we believe it is only fair for readers to do their part, too.
Readers, we appreciate you. If you are able to Support Local Journalism financially, we would also appreciate knowing you’re with us in this fight.
